From concept to creation.
From beach to bar reflects signature, contemporary styles that take you through the flows of daily, yearly and lifelong adventures. With an emphasis on effortless wear and curated timeless pieces, the perfect combination for an Aimee Georgia collection.
The concept was born by a need to showcase Aimee Georgia outside of our studio, and become seen in new environments. The beach will always be a lifelong favourite place to be of mine. The calmness it gives your mind, and the feeling of being refreshed. It is the perfect place to shoot an Aimee Georgia campaign.
From Beach to Bar is quite literate. It simply is resembling pieces that take you from a day at the beach, to an evening at the bar.
The campaign was kindly photographed by Isobella Tur, a talented woman who a shares a similar vision as Aimee Georgia. I am thankful to have collaborated with her, to have her eye navigating the perfect shoot.
The campaign was modelled by myself, Aimee Wilson. I enjoy being in thick of everything involved with my business, from sewing the orders to replying to your emails. Modelling has always been a fun way to be creative, come up with exciting concepts, and collaborate with the people you love. This may differ from other brands, but I find it important to be the face of Aimee Georgia. It comes with a lot of vulnerability, yet is the most rewarding. Aimee Georgia aims to create a community of like-minded individuals, a community that I, Aimee, want to be as involved in too. Passion is at the forefront of my values for Aimee Georgia, and I hope it is always clearly seen by you.
From Beach to Bar captures the raw feeling of wearing slow fashion. The essence of your order being specially made just for you. The reason to learn to love or revisit your love for clothing in a way that holds meaning and is cherished.
Take a moment to view our campaign imagery, and become a part of our world.
With love always,
Aimee Georgia x