AIMEE GEORGIA; DESIGNED ELEVATED ESSENTIALS FOR AN EFFORTLESS LIFESTYLE.
Founded by Aimee Wilson, Aimee Georgia is a label designed for elevated, everyday wear to create timeless living. By straying away from the traditional fashion calendar, Aimee Georgia releases collections throughout the year that are season-less and inspired by minimalist concepts. Crafted from high quality fabric and materials, each piece is handmade in New Zealand and designed to be effortless. Taking the wearer from day to night, with timeless silhouettes in mind. With the intention of delivering quality handmade garments with love and special notes from Aimee's inspirations - where staple basics meets a capsule wardrobe.
DESIGN/PRODUCTION PHILOSOPHY
Aimee Georgia is founded on the value of using the traditional hand craft of sewing clothing. Each piece ordered is made to order by Aimee or local seamstresses to reduce fabric wastage and follow a slow fashion production cycle. The essence of hand-making each clothing piece is our value and meaning behind creating elevated essentials. Producing small and exclusive preordered collections reduces our carbon footprint and continues on our sustainability journey.Our pieces are designed with longevity in mind, with a purpose to create effortlessly, staple pieces. Creating classic silhouettes with versatility that fits perfectly within a capsule wardrobe to last season to season, outlasting trends.